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Based on coverage, finish, shades, or performance, this review will explain the merits and demerits of each formula and help guide you to the one that is best for your skin type and makeup style. I love a good foundation—that blank canvas to try any contour technique or blush shade imaginable—in a range of finishes and coverages to mix it up each day. And if I had to pick one favorite foundation brand, it would hands down be Charlotte Tilbury. (Trust a redhead to create foundations for people of the pale persuasion.) The qualities of each product check all my boxes and each launch gets better than the last. Alyssa Kaplan is an experienced writer in the beauty industry and product tester specializing in cosmetics.
Charlotte Tilbury Light Wonder Foundation

Out of the six, this felt the most hydrating on my skin, definitely a winner for normal to dry skin types. I felt you could actually sheer this out if you wanted to, either by using less or adding a drop of moisturiser. Whether you woke up to a family of spots on your chin (thanks, Mother Nature) or you just prefer the extra coverage, they are a makeup bag staple.
NYX Professional Makeup Can't Stop Won't Stop Full Coverage Matte Finish Foundation
However, we may receive a portion of sales if you purchase a product through a link in this article. It plays well with other face products of all consistencies and doesn't turn orange from oxidation — a pale person’s nightmare. Plus, living downtown, I love the pollution protection built right into the formula. This product went mega viral on social media and it can be tricky to find your color in stock, however the shades are flexible. With Tilbury’s recommendation and shoppers’ stamp of approval, we’ll definitely be adding this beauty must-have to our carts, ASAP. Be sure to check out the full range of Tilbury’s complexion-enhancing wands below.
HYDRATION & RADIANCE SKIN DUOSKINCARE KIT
“It held well and did not smudge, crease or cake up,” our reviewer explains, noting that it blends seamlessly. To determine the top contenders for the category, we scoured the web for the highest-rated full-coverage foundations, which we then ran by professional makeup artists, as well as our team of testers. We ended up narrowing down that over-saturated market to 32 finalists for the best full-coverage foundations.
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It was seamless to blend and never looked cakey, no matter how many layers I painted on. Compared to the other contenders, NYX Total Control Pro Drop Foundation is not only a superb pick from a budget stance, but a value one, too, given it’s the largest bottle of liquid full coverage foundation on this list. While you might think that a drugstore foundation wouldn’t perform as well as a luxe formula, our tester assures us that it’s a standout.
AIRBRUSH FLAWLESS FOUNDATION14 COOL
Powder foundations are a bit trickier from a coverage stance, as they’re not always as easy to build as their cream and liquid counterparts. Still, our tester enjoyed the coverage this powder foundation provided, even if it didn’t completely cover her complexion discoloration. “It looked natural and I was able to control the coverage based on my application,” she says. Many consider Pat McGrath to be the queen of luxurious makeup — just look at Taylor Swift’s “Bejeweled” music video, where she’s literally cast as Queen Pat. On the subject of full coverage foundations, Pat McGrath Sublime Perfection Foundation is among the most highly-rated formulas at Sephora, with over 114,000 likes. What makes the foundation so likable, according to our tester, is that it’s incredibly comfortable while offering just enough coverage.
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"I tend to stick to satin-finish foundations that don't snag on my dry patches," she explains. After Glynn squeezed one pump of the shade 3 Cool onto her skin, using nothing but her fingers to blend in the foundation, she was delighted with the results. After a long internal debate about using my freshly cleaned Beautyblender versus my Nyx Cosmetics Multi-Purpose Buffing Brush, I decided to go with the latter and applied two pumps of Beautiful Skin directly onto my cheeks.
Charlotte Tilbury Airbrush Flawless Longwear Foundation is beloved by over 253,000 Sephora shoppers — and it’s clear to see why! For starters, it’s sold in an impressive 44 shades (in warm, cool, and neutral undertones). What’s more, the formula features special AirCool technology, which makes it feel fresh and airy on the skin, despite being a full coverage formula. Tulve leans into the "less is more" philosophy when applying foundation to mature skin.
I’m a sucker for a foundation that feels satisfying to apply and I really liked the consistency and coverage of this foundation — it was a step above the coverage that a skin tint gives, with that your-skin-but-better finish. I found it really easy to blend (with a brush) and it felt hydrating, but didn’t leave my oily skin with that dreaded shine. I wore the foundation for about six hours and for the most part it held up really well with no separating or pilling.
Shannen Zitz is an Assistant Editor at Prevention, where she covers all things lifestyle, wellness, beauty, and relationships. Previously the Editorial Assistant at Prevention, she graduated from the State University of New York at Cortland with a bachelor's degree in English. If she’s not reading or writing, you can probably find her frequenting the skincare and makeup forums on Reddit or hogging the squat rack at the gym. We only include products that have been independently selected by TZR's editorial team.
This is my go-to for when my rosacea is playing up because, as you can see, it completely neutralises any redness leaving me with a blurred, even skin tone. Most foundations are made starting with the lightest shades, and the white pigment base is stretched to cater to the darkest shades, which is why so many foundations can look ashy. "We went into the laboratory and said 'Guess what, we’re going to manipulate these undertones and overtones based on our study, and we’re going to start with the deep skin tones,'" says Tilbury. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors — in addition to the wide range of outside testers and industry experts we regularly call upon — is essential to reaching that goal.
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